My Data Looks Out of Date# Link to this article
Check the freshness label on the panel first — it names the source and the collection time. Most 'stale' data is a source with a genuine publishing delay, or a scheduled refresh that is not due yet.
Every Rankato panel carries a freshness label. Start there: it tells you which source the figure came from and when it was collected.
1. The source has its own delay# Link to this section
Search Console publishes on a two-to-three day delay at Google's end. GA4 reprocesses recent data. Neither delay is something Rankato can shorten. See Understanding Analytics Data Freshness.
2. The refresh is not due# Link to this section
Rank tracking and backlink checks run on your plan's schedule. A figure collected yesterday is not stale — it is current for its cycle.
3. An audit has not been re-run# Link to this section
Site Audit data is a snapshot of the crawl that produced it. It does not update on its own. If you shipped changes, run the audit again.
4. An integration disconnected# Link to this section
If a Google connection has expired, ingestion stops and the last successful import is the newest data available. The integration panel shows connection state. See My Google Integration Disconnected.
5. Allowance exhausted# Link to this section
When an allowance runs out, new collection pauses and existing data keeps displaying with its original timestamps. Rankato does not re-stamp old data as new.
6. You are comparing different sources# Link to this section
Two panels showing different numbers for "the same" thing are usually reading different sources measuring different events. Check the source label on each.
If a freshness label shows a date far older than its schedule and none of the above applies, contact support with the project and report name.
Written by Rankato