Welcome to Rankato# Link to this article

Rankato helps you research, diagnose, and improve how visible your site is — in Google and in AI answer engines like ChatGPT, Perplexity and Google's AI overviews. Everything follows one path:

Data → Insight → Priority → Action → Result.

What Rankato does# Link to this section

• Site Audit crawls your site with our own crawler and reports technical, content and performance issues with a severity and a concrete fix.
• Site Explorer researches any domain — yours or a competitor's — for backlinks, referring domains, organic keywords and content gaps.
• Keyword Research finds and clusters the terms worth targeting, with difficulty and intent signals.
• Rank Tracker records keyword positions over time, including which SERP features appear.
• Indexing submits URLs and monitors whether Google has actually indexed them — including your backlinks.
• Analytics joins your Google Search Console and GA4 data to Rankato's own crawl data so you can see cause and effect in one place.

How Rankato treats numbers# Link to this section

Every metric carries its source, how fresh it is, and how it was computed. Deterministic services calculate the numbers; the AI assistant only explains, summarises and prioritises them. If Rankato does not have the data to answer something, it says so rather than estimating.

Where to go next# Link to this section

1. Create your first project and verify your domain.
2. Run your first Site Audit.
3. Add the keywords you care about to Rank Tracker.
4. Connect Google Search Console and GA4 so Rankato can read your real traffic.