Understanding SERP Features# Link to this article

A ranking number tells you where you sit among organic results. SERP features tell you how much of the page is left for organic results at all.

Features Rankato records# Link to this section

• AI overview — a generated answer above the results. Frequently absorbs the click entirely.
• Featured snippet — an extracted answer from one page, shown above the rest.
• People also ask — an expanding question block, usually mid-page.
• Local pack — map results, for queries with local intent.
• Image and video packs — media blocks inline with organic results.
• Knowledge panel — entity information, usually on the right.
• Shopping and ads — paid placements above the organic set.

Why this is recorded# Link to this section

The most common support question in rank tracking is "my position is unchanged but traffic fell". The usual answer is visible in the feature record: an AI overview or a featured snippet appeared above you, so the same position now sits below more of the page.

Using it# Link to this section

• Filter tracked keywords by the features present to find terms where organic clicks are structurally limited.
• Where a featured snippet exists and you rank on page one, restructuring the relevant section as a direct answer is often the highest-value edit available.
• Where AI overviews dominate a term, treat AI-answer visibility as the goal rather than the organic position alone.